Thankfully, changing your business name should have little to no impact on your search ranking – provided you take the necessary steps.īig brands change names often, recently for example, fintech company TransferWise shortened its name to Wise. If this were to happen, you would of course lose a lot of organic internet traffic and you’d essentially be starting over with regards to your online presence. Will changing the business name affect my rankings?Īfter losing reviews, another common concern with changing a business name on Google is that it will plummet your company’s rankings.
Google my business page verification#
You may still need to wait on verification for the change to go through, though. To finish the process, click ‘Apply’ at the bottom right-hand corner of the field, and you’ve changed your business name. Sign in to Google My Businessįirst, you’ll need to sign into your Google My Business page with a simple Google Search.
Google my business page update#
With all that in mind, here are the steps you’ll need to take to complete your rebrand and update your company name online: 1. Site managers won’t have permission to make the change. It’s worth noting that only the owners and managers of the company’s GMB listing will have the authority to make changes to primary business information which includes the company name. It can be an important process in your company’s rebranding efforts, since you want customers to know about the new name as soon as possible. How can I change my Google Business Name: Step by step guideĬhanging your business name in your GMB page shouldn’t be too difficult, provided you know what to do. You can even edit the business name after your GMB age has been verified, though if you do, you will have to go through another verification process. Only the owner of the page and the manager have the ability to edit primary business information, which includes changing the name of the business. In any GMB page, there are three user types, which are the owners, manager, and site manager. To do so, you will need to have the right level of authority. In short, yes, the answer to the question ‘can I change my Google Business name’ is an emphatic yes. In this guide, we’re going to let you know exactly how you can change your business name without losing your precious reviews! Can I change my Business name on Google? If that were to happen, it would set you back a long way, since success in the digital space is in some part reliant on the amount of reviews you have as they can boost your visibility and lend credibility to your company. ‘Can I change my Google business name’ then soon becomes ‘will my reviews disappear if I do it?’. However, a common concern that arises when considering a name change on Google is that any reviews you already had will disappear. Method | Rankings | Keeping Reviews | Frequencyīusinesses change names and rebrand all the time, so if you’ve ever wondered ‘can I change my Google business name’, don’t worry, it’s possible to change the name of your business on your GMB listing.
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